Tackle Hygiene with Every Catch
Ahead of Global Handwashing Day on 15 October, a new campaign announced by Tork and the Philadelphia Eagles will highlight the importance of sustainable hygiene whilst supporting the homeless.
"Tackle Hygiene with Every Catch" will be the first of a series of season-long initiatives announced by the Eagles and Essity brand Tork to raise awareness and promote the benefits of proper hygiene.
For every catch the Eagles make for the remainder of the season, Essity will donate Tork essential hygiene items including hand sanitizer, paper roll towels and toilet paper to Project HOME, an organization that serves to alleviate the underlying causes of poverty and break the cycle of homelessness in Philadelphia. The total donation to Project Home will be up to US $30,000. This partnership with Tork, the global leader in professional hygiene, highlights the team’s commitment to supporting a healthy and strong community.
Since 1989, Project HOME has helped thousands of people break the cycle of homelessness and poverty by providing a continuum of care that includes street outreach, supportive housing and comprehensive services that focus on health care, education and employment through both adult and youth education and enrichment programs at the Honickman Learning Center and Comcast Technology Labs and community-based health care services at the Stephen Klein Wellness Center. Project HOME and its partners have pledged to end chronic street homelessness in Philadelphia.
"Our longstanding partnership with Tork has enabled us to maintain high standards in cleaning and disinfection at Lincoln Financial Field and the NovaCare Complex," explains Catherine Carlson, Senior Vice President, Revenue and Strategy, Philadelphia Eagles. "Thanks to their innovative products, world-class service and commitment to sustainability, Tork is reimagining the way that we, as a society, think about hygiene at home and in public places. Through this new campaign with Tork, we’re excited to know that the success we have on the field this season will carry over into the community and support the important mission of Project HOME."
The campaign kicks off on October 14 and will run through the last game of the regular season. Fans can expect to see helpful hygiene awareness messaging throughout Lincoln Financial Field, promoting the importance of a clean and healthy lifestyle.
Sister Mary Scullion, Executive Director and Co-Founder of Project HOME, says: "Over the many years we have worked to end chronic street homelessness in the city of Philadelphia, we have found that it’s only possible when we partner with others who care deeply for the entire community, like Essity and the Philadelphia Eagles.
"When we work with others who amplify our work and our mission, we can help more people come home."
"Now, more than ever, people are evaluating the facilities they visit based on the hygiene of the venue," adds Don Lewis, President of Professional Hygiene at Essity. "Together with the Eagles, we are proud to offer fans a sustainable and hygienic game day experience at Lincoln Financial Field so fans can sit back and enjoy the game. Moreover, as a Philadelphia-based brand, we are proud to give back to our community via Project HOME in partnership with the Philadelphia Eagles."