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13.09.2021, 09:19

MRI Acquisition Adds CRM Capabilities

MRI Software has added customer relationship management capabilities to its portfolio of property sales and rental management solutions following the acquisition of Melbourne-based Box+Dice.


Box+Dice has been implemented by some of Australia’s largest real estate companies, with its platform named as the most innovative PropTech solution of 2021 by Proptech Association Australia.


MRI will continue to make Box+Dice compatible with software platforms from alternative property management software providers, with integration of the CRM with its proprietary, cloud-based residential property management solution, MRI PropertyTree™, also planned.

David Bowie, managing director and senior vice president (Asia Pacific), comments: "The acquisition of Box+Dice is a strategic piece of the puzzle for MRI and the progressive agencies we serve in this region. It means agency leaders are now empowered to make decisions that drive profitability and revenue for their entire business, while agents can know, anticipate and better serve the needs of a person throughout their property lifetime in one unified solution.


"It’s great knowing we can offer one comprehensive solution to help progressive agencies grow sustainably with best-in-class technology."


Box+Dice also offers top-down reporting and insights across the entire sales operation. Whether agencies require visibility into vendor paid advertising, top sales performers or auction clearance rates, agency leaders are empowered to make decisions that drive profitability and revenue for their business.

Travis Williams, CEO and founder of Box+Dice, adds: "I’m very proud of what Box+Dice has achieved in partnership with our customers over the last 15 years. Today’s news propels our innovation deeper and wider across the world. Our customers and team will benefit from MRI’s national and global resources and open and connected platform approach to PropTech, so I’m thrilled for Box+Dice to join the MRI family."


MRI’s acquisition of Box+Dice complements the 2019 acquisition of Rockend and further acquisitions of Palace and WhosOnLocation earlier this year.


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