Gold Cradle-to-Cradle Certification
The SURE range of plant-based, 100 per cent biodegradable cleaning products from Diversey has been awarded Gold certificates by the Cradle-to-Cradle Products Innovation Institute.
Cradle to Cradle certification recognises safer, more sustainable products that support the circular economy.
The products in the SURE range cover all routine and daily cleaning requirements in kitchens and washrooms including personal care. Each has been formulated to deliver superior professional results while maximising safety and gentleness for people and the environment. The entire range is manufactured from environmentally responsible plant-based ingredients from renewable resources. These ingredients are typically derived from by-products of the agri-food industry, originating from sugar beet, maize, straw bran, and wheat bran. The products contain no artificial dyes, perfumes, quats, chlorine, phosphates, or oxide compounds. This means they generally have lower safety classifications than conventional alternatives.
To become Cradle to Cradle Certified the SURE products had to meet stringent criteria. They were assessed for environmental and social performance across five critical sustainability categories: material health, material reuse, renewable energy and carbon management, water stewardship, and social fairness. A product is assigned an achievement level (Basic, Bronze, Silver, Gold, Platinum) for each category. A product’s lowest category achievement also represents its overall certification level. The standard requires certification renewal every two years.
The range includes products covering all routine kitchen hygiene tasks including hand dishwashing, general surface cleaning, appliance and surface degreasing and descaling, glass and grill cleaning, and surface sanitising and disinfection. Products for washrooms cover daily cleaning, descaling, toilet cleaning, and floor cleaning. For personal care the range includes antibacterial and conventional hand care products including soaps, washes and sanitisers.
The SURE range meets a particular requirement from the market. Diversey enhances the sustainability credentials of the range by offering many of the products in its unique dosing and dispensing systems: SmartDose, QuattroSelect, Divermite, Soft Care Line, and IntelliCare. Water is only added at the point of use which means smaller packs are required to support the same cleaning operation. This reduces packaging requirements as well as minimising transport, handling, storage, and recycling burdens. Moreover, because these platforms enable accurate and consistent preparation of high-performance solutions there is less wastage or need for repeat cleaning, all of which improves productivity and saves time and money. Some products are also available in 750ml ready-to-use spray bottles, one-litre bottles, and five-litre canisters.
In addition to the new Cradle-to-Cradle certification, the company's products meet typical eco-certification criteria and EU Ecolabel certified where applicable.