(photo: Christina Morillo)
05.07.2021, 17:48

Why Virtual Events are Still the Best Choice this Summer

Events, United Kingdom

Despite the easing of Covid-19 lockdown restrictions in many countries, continuing concerns over safety continue to favour virtual events over in-person ones.


The days when organisations could host in-person events without worrying about the impact of the Covid-19 pandemic are as much a memory as the priority which used to be afforded to fire safety over every other safety concern. Today, with the continuing spread of that Delta variant of SARS-CoV-2 in the United Kingdom and elsewhere, even the thought of organising a seminar or talk in a public, in-person space presents such logistical nightmares that many organisations are continuing to err on the side of caution - and with very good reason.


Virtual Means Flexible

If there’s one thing that we have learned over the course of this pandemic, it’s that there is a limit to how much we can plan for. Anyone who has tried to organise a meet-up in the local park, let alone a speaking engagement, can tell you that things can change in an instant. As we mentioned, lockdown restrictions can be reinstated if the government deems it necessary. Speakers or staff may suddenly need to self-isolate, or an entire venue can be shut down. A virtual event or webinar removes so many potential disasters from your list.


Virtual Means More Choice

Continuing on from the point above, one of the biggest headaches when it comes to organising a webinar is finding the right guest speaker. You will have your short-list; you will have thought about your audience and the event and whether it’s the perfect fit…but what if your ideal speaker doesn’t want to do an in-person event?


As simple as it sounds, a webinar will benefit from a much broader range of speakers because of the flexibility and convenience it offers. If you want to look at some of the incredible webinar and virtual event speakers out there, visit Speakers Corner has years of experience, and they can offer expert advice to help your event go off without a hitch.


Virtual Means A Bigger Audience

One of the very few benefits to locations and institutions being closed due to the pandemic is that a lot of people have finally been pushed into thinking bigger when it comes to audience accessibility. Virtual events don’t have to be limited to the number of people that you can fit into a function room. There does not need to be a maximum capacity. What’s more, there doesn’t even need to be a geographic restriction.


Your virtual events can reach as many different people from as many different walks of life as you can think to invite. This isn’t just great news for people who might not be able to make the trip from Edinburgh to London, for example. It’s fantastic news for your business or institution.


You can demonstrate exactly what you are all about and what you are capable of pulling off. Webinars and online lectures aren’t just a convenient way to get around an issue during a pandemic. With more and more industries incorporating virtual events into their post-COVID strategy, they are the future.


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