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30.04.2021, 13:43

Branding Your Business

Branding helps businesses establish a positive and powerful reputation.

 

Research confirms customers are more likely to shop with a brand that is familiar and trustworthy. Achieving instant brand recognition can present challenges, however, as there are multiple considerations and elements informing any successful branding campaign.


Understand Your Customer Base

Know what your customer base wants and needs. Your brand will need to appeal to them emotionally and aesthetically. Ensure you carry out market research to determine your customers’ likes and dislikes and then tailor your brand to suit. Many free online tools will help you gain insights into your customers, like Google Analytics.


Be Clear In Your Company Ethos And Goals

This will set your company apart from others in your industry. Make certain to have a clear company ethos that will appeal to your customer base. Customers shop with companies they relate to. Your ethos and goals will humanize your brand, making it stronger and lasting.


Consider Your Brand’s Look

The business’ logo, color scheme, fonts and promotional tone should be in keeping with your company’s goals. They should be uniform but not monotonous. Incorporate your branding into all areas of your business to secure brand recognition.


Choose A Strong Name

A good name should be simple, easy to pronounce and spell, and appealing. Your name will be with your business for the long haul, so choosing well is essential. Check out this article to help you name brainstorm. NameStormers are industry leaders in crafting names for businesses, brands and products, making them ideal to use by businesses looking to launch their brand.


Review Your Competitors

Reviewing your competitors’ brands will help you gain insight into what is successful in branding. Choose several competitors and note how they place their branding and create a cohesive tone throughout their brand. You can also learn from competitors mistakes and unsuccessful campaigns.


Tell A Story

Your brand should tell an engaging story. This could be the story of its creation or informing your customers about your company’s mission. Customers will be able to identify and engage with your brand through its story. Ensure that your story is simple, appeals emotionally and is personal to you and your business.


Make Your Branding Clear Across Your Business

Your branding should be evident across all areas of your business. In addition to your logo, have a consistent brand voice used in all areas, from emails to promotional materials. No matter what your customer is looking at, they should tell immediately that this is your brand.


Conclusion

A strong brand identity appeals to customers’ emotions and humanizes you in their eyes. Create a narrative around your brand that will encourage them to engage with you and fully display your company’s benefits.

 

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 (photo: Julian Portch)
News Editor  - 02.12.2021

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