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12.04.2021, 14:52

In-sourcing for Business Growth

Sourcing & Procurement, EMEA

Although predicting the post-Covid-19 trading environment is anything but an exact science, many businesses can achieve greater control by reducing their reliance on third-party service providers.


Bringing non-critical next step processes and practices in-house is becoming popular with businesses that have experienced supply chain disruption and price inflation during the pandemic. And, although it will often make commercial sense to continue to outsource critical business functions, there are three areas that can often benefit from detailed, internal knowledge of customer needs and requirements. 


Customer Service

It’s easy to see why so many businesses would rather hand their customer service and insight duties off to a third party, but frankly with the marketplace as competitive as it is right now, we should all be placing a lot more time and resources into making sure that customer and client satisfaction is as high as it can possibly be.


We’re not just talking about making sure that there is someone on the end of the phone when it rings. We’re talking about optimising your website to ensure that it’s easy for visitors to find what they’re looking for (an AI chatbot can work wonders for visitor retention), and making sure that all enquiries are handled promptly and politely. It’s important to note that with everyone spending so much more time online, customer and client satisfaction and reviews are more important than ever so it’s worth going the extra mile to make sure that your business has that added personal touch. 


Websites and SEO Maintenance

For a whole generation of business owners, web-related investment and SEO have been something that they have been perfectly happy to hand off to an external team. For others, good SEO practice and web design has been a part of business management since the get-go and is second nature at this point.


Whilst there are advantages to bringing in a third-party online marketing and management team, there is a huge amount that you can do on-team to make sure you’re getting the most from your web presence. This will involve you or someone on your team taking responsibility for every piece of content on your website and conducting a thorough SEO audit. It may take some time, as you will need to stay on top of the latest news about Google’s algorithms, for example, but it absolutely pay off as you rise up the search rankings. 


Automated Packaging

Businesses that package products have spent a fair amount of time worrying over the last twelve months, as a result of widely reported price increases in packaging products and imbalances in supply and demand of packaging services as purchasers have gone online in response to the pandemic. The good news is that you do not have to place this responsibility in the hands of someone else.


The right automated packaging machine can optimise your output, meet the quality, health and safety standards, and ensure that your packaging is the perfect fit for your products. BluePrint Automation has spent years working with businesses to match them with the right industrial packaging solution, and their expertise can give you a production line to keep you operating at the highest level.




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