Supporting Busy Retail Events with Cleaning
With Black Friday (29th November) and the Christmas shopping season approaching rapidly, Steve Iles, ABM UK general manager, discusses how cleaning adds value to busy retail events.
The Christmas shopping period is almost upon us, and it’s time for facilities management companies to consider what's in store for their retail cleaning teams. Retail destinations can typically expect a dramatic increase in footfall which can cause problems if they are unprepared.
Briefing teams is essential to avoid being overwhelmed, as is ensuring sufficient numbers of additional team members are available to cover unplanned absences. Unpreparedness can also impact severely on untreated health and safety issues, including spills which will often require additional quantities of cleaning products and consumables to be made available to accommodate larger numbers of visitors.
Regardless, it's critical that preparations are made well in advance as clean, well-run spaces maintain customer brand equity (and loyalty). So what, then, do teams need to do to ensure the success of larger shopping events?
As retail events typically last for 3 or 4 days, it’s important to liaise closely with centre management teams to be aware of extended trading hours and expected foot traffic. After reviewing previous years’ footfall, adjust the roster to ensure that priority areas, such as toilets, entrances and food courts, are maintained throughout the busiest periods. If anything, visitors’ service expectations are higher than usual and it’s up to the cleaning teams to meet these with a clean and safe environment.
Looking past the physical work that is required, it’s also important that team members are prepared for the increased number of people who will be engaging with them throughout the event. All of ABM’s team members participate in our Brand Ambassador training course, which promotes the values of both ABM and the customer through all interactions with visitors. Cleaning operatives should have a memorable impact on each visitor’s experience, whether it’s helping someone find their way or simply greeting with a smile.
An increase in spillages and waste inevitably means that cleaning supplies will be in higher demand. In the lead up to a retail event, management teams should review all stock, consult previous years’ records and ensure that demands will be provided for. This covers anything from basic cleaning products, to ensuring that the waste management team has the correct supplies available in order to remove excess waste efficiently and effectively.
Remaining one step ahead
It’s important to remember that for a shopping centre after a retail event, it’s still business as usual; the centre has to be clean and operational for visitors the very next day. Scrubber dryers and other electrical equipment will need to be fully charged and ready for use, products will need to be restocked and team members must be available. Waste recycling resources will need to be taken into consideration, to ensure that the compactor and bins are emptied frequently and are clear to take on the next day’s rubbish.
Busy sales events are an exciting part of retail contracts, but it’s imperative that you’re prepared. A well-managed event is essential to maintain the centre’s positive relationship with its visitors, and facilities management teams have the responsibility to maintain this.