(photo: Revive & Thrive challenge)
13.12.2013, 05:33

Gumwand supports Revive & Thrive

Author: Gum Wand Ltd

The Revive & Thrive Challenge got off to a flying start with almost 100 towns and cities already registered for the chance of winning £150,000 of revival services to reconnect communities with their high streets.

UK manufacturer Gumwand is supplying an innovative, fast and economic gum-removal solution to the winning town or city of the Revive & Thrive Challenge. They are joined by a host of other companies sponsoring the initiative, proving that private investment can deliver instant, sustainable, and positive change for town and city centres and their wider communities.


Unsightly discarded gum is a problem in public places throughout the world, and until now, widespread effective removal has been expensive, time-consuming and disruptive. Gumwand removes flattened gum from pavements in less than six seconds per piece, using a combination of steam and ‘green’ detergents. The machine is a simple handheld device that doesn’t require noisy generators or trailing cables, and ensures minimal disruption to the public.


The Revive & Thrive Challenge winner’s £150,000 haul will include digital screen window remote media and shop window dressing, alongside the gum-removal from Gumwand. To date there have been nearly 100 expressions of intent for the prize, with more towns and cities across the UK expected to enter before the closing date on 31st January 2014.


Councils across the country are already engaging with residents to enter the challenge and revive their high streets. Michelle Clare, Regeneration Project Manager at Dudley Metropolitan Borough Council explains: “It’s been exciting and rewarding to carry out the research we needed to in order to pull our Challenge entry together. We found it motivating to realise the amount of support for us, and for how the community would like to be involved in the long run with support our town team. The Challenge has given us a great opportunity to move our projects forward.”


The Revive & Thrive Challenge aims to complement the existing work being carried out nationwide by offering expertise, training and other goods and services that will create an instant impact locally. The challenge demonstrates that private businesses are motivated to help communities become more connected and overcome many of the barriers to change. It enables communities to equip themselves and support development into the future. The challenge prides itself private donations and can be recreated time and time again across the UK.


Emma Easterbrook, Communication Director of Challenge partner Retail Business Technology Expo and Editorial Director of Essential Retail summed up the success so far saying: “The response that the Revive and Thrive challenge has generated demonstrates the needs for high streets and town centres to get connected and provide a great customer experience.  There’s some amazing solutions available to help achieve this, and we’re really looking forward to hearing how communities feel these can be deployed in an innovative way to boost the high street.”


To find out more about Gumwand’s involvement with the challenge visit

About The Revive & Thrive Challenge

This prize will be awarded to the winning applicant who can describe their vision for a connected community and how this would benefit all aspects of a town centre especially with regard to retail. 

The prize is in the form of consultancy / support and products to the value of £150,000 and there is no cash alternative. The winning applicant could be a Local Authority or similar organisation with responsibility for town/city centres or it could be a resident or local retailer who wants to see their town centre thrive once again.  The deadline for applications is 31 January 2014 with the final of the Challenge taking place at the Retail Business Technology Expo in Earls Court, London on 12 March 2014.  

People can find out more and enter by visiting 


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