15.10.2013, 13:46

Nebrak's Venta Coffee Tower 'Packs a Punch' in Leisure Sector

Author: Nebrak Ltd

Venta coffee tower demonstrates its ability to create new retail opportunities at the NEC.

Nebrak’s Venta coffee tower 'flexed its muscles' at the Leisure Industry Week show at the NEC. The Venta coffee tower, which accommodates any manufacturer's tabletop, demonstrated its ability to create a new retail opportunity within the leisure, gym and hospitality sector.
The Venta coffee tower has been proven to increase the sales of hot drinks within the leisure sector by becoming a new mobile mini retail outlet. Traditionally, in leisure centres, gyms and health clubs, hot drinks have been offered via a café or floor-standing hot drinks machine. The Venta provides a real opportunity to offer hot drinks on a branded, mobile retail outlet.
Paul Howard, MD at Nebrak explains further, ‘The Venta is ideal for the leisure sector. It not only offers a 24hr hot drinks facility, well past when any café might be open, but gives the leisure chain full opportunity to add its own branding. This boosts the visibility of its brand to members. With high-gloss, high-appeal graphics to entice leisure members, the LCD screen also gives a leisure outlet the chance to screen promotions, advertise classes and give news updates. The Venta also is more flexible than a floor-standing machine as it is on sturdy mobile castors to move around the facility.‘
The captive market and social demographics of the leisure sector also typically enable the operator to charge a premium price for hot drinks with using premium brands. Usually in this sector, consumers are happy to spend more – whether this is for a post-workout hot drink or for parents or friends happy to enjoy a treat during a break or waiting for classes to finish.’

Condiment storage compartments can be added to the Venta coffee tower which are ideal for increasing sales of accompanying snack items such as power bars and protein bars. These are powerful value-added, high-margin products for the leisure sector.
For the hot drinks operator, whether this be the leisure outlet themselves, or a vending operator, the benefits are immeasurable:
·      Ability to use a new or existing tabletop machine of their choice.

·      A 5 year graphics warranty in addition to the coffee tower warranty.

·      Maximise drinks sales at premium prices.

·      Safe and easy maintenance – full side access without pulling machine forwards.

·      No slide-out shelves eliminates uneven weight distribution.

·      Ample storage both at sides and under the Venta coffee tower.

Paul summed up the benefits of the Venta in the leisure sector, ‘Operators will see a significant rise in their margins. We have already witnessed both an astounding increase in usage and in sales at sites where the Venta coffee tower has been installed. We have been amazed that where the Venta is branded, sales have even further increased.’
For further information, please contact:
The Venta Coffee Tower Team, Nebrak
v[email protected]
+44 (0) 1803 813900

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