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DESSO AirMaster®  (photo: Desso Group)
DESSO AirMaster®
15.10.2013, 12:45

Desso Joins Forces with Asthma UK

Author: Desso Group

 

Desso, a global carpet tiles and sport pitches company, has entered into a partnership with charity, Asthma UK, to raise awareness of asthma in the workplace and help employers and people with asthma understand it better. 

Working under its unique DESSO AirMaster® product banner, Desso is launching a campaign with Asthma UK to ascertain the level of knowledge within businesses on the condition and highlight that dust can be an asthma trigger for many people with asthma.

The two organisations are launching a campaign aimed primarily at facilities managers, HR professionals, architects and designers, to look at key asthma triggers and the impact of indoor air quality.  The initiative is being launched at the same time as the EU Environment Commission’s Year of Air, which raises awareness of the impact of air pollution both indoors and outdoors.

Desso will also help raise essential funds for Asthma UK by donating 0.5% of the earnings from DESSO AirMaster® UK sales to the charity. 

David Nicholls, Desso’s Sales and Marketing Director (UK & Republic of Ireland), comments, “Health and wellbeing is at the heart of what we stand for and we’ve been working hard to develop products such as DESSO AirMaster® to support this strategy.

“Working with Asthma UK is the natural next step for us – especially as fine dust is a known trigger for asthma attacks.”

Will Byles, Corporate Partnerships Officer at Asthma UK adds, “There are 5.4 million people with asthma in the UK, and dust is one of the most common asthma triggers, affecting 90% of people with asthma.

“The partnership with Desso is important as it helps us reach out into the business community and highlight that dust can cause asthma attacks, while raising vital funds to continue our work. Together we’re aiming to better understand levels of asthma awareness within workplaces and we will launch the results later this autumn.”

DESSO AirMaster® is a revolutionary carpet tile that reduces the concentration of fine dust in the air by as much as eight times compared to hard floors – and four times more than standard carpets[1].

For more information please visit: www.desso.com

 

About Asthma UK

  • Asthma UK is the UK’s leading asthma charity. We’re here to support people with asthma when they need us the most and fund world-leading research to find better treatments and ultimately a cure.
  • Our goal is to prevent asthma attacks, especially those that result in death and emergency hospitalisation.
  • The Asthma UK Adviceline offers independent advice about asthma for anyone who would like to talk confidentially to a specialist asthma nurse. It is open weekdays from 9am to 5pm on 0800 121 62 44.
  • Asthma UK is a registered charity. We rely on voluntary donations to make up 95% of the money we raise. This money funds our world-leading research, award-winning information & services, and life-changing influencing work.
  • For more information about asthma please visit www.asthma.org.uk


[1] Based on tests performed by GUI, with DESSO AirMaster® versus standard PVC hardfloor and versus standard structured loop pile carpet.

 

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