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22.07.2013, 15:52

Businesses avoid contractual rollovers by registering with Eezi-Watch

Author: PartnerSave Limited

New service helps businesses avoid the 'rollover-trap' and other contractual lock-ins.

The new Eezi-Watch service from Partnersave Limited which ensures that businesses do not get caught in rollover contracts and other contract lock-ins has met with a good response from small businesses.

“Rollover”  contracts are hardly a mega-jackpot for small businesses. The Eezi-Watch new service helps SME businesses avoid the classic 'rollover-trap' and other contractual lock-ins.

Many business suppliers, some of them household names, are masters at using contractual lock-ins, automatic roll-overs, unreasonable renewal windows, over-complex tariffs, contract cancellation fees and spurious ‘deals’ to perpetuate business contracts. These rolling or 'evergreen'  contracts can be very difficult to exit and are often not at the most competitive terms available.

The problem is not just about supplier mis-selling. The fact of the matter is that the majority of 'contractual lock-ins' are the fault of the companies themselves – they often just do not have the resource and organisational efficiency to keep on track with multiple renewable contracts. At best this indifference wastes considerable money and at worst it can mean that a customer is not getting the service he requires. For example, the unheeded lapse of a critical insurance cover could prove a disastrous oversight.

Help for businesses

Now help is at hand. PartnerSave Limited, a company providing support services to trade associations, offers its  its Eezi-Watch 'early warning system' for business contracts. By registering on-line for Eezi-Watch a company can ensure that, not only does it get timely alerted to its renewal dates for a wide range of services, it also gets competitive alternative options at the point of renewal.

Eezi-Watch is a free-of-charge service being offered through more than 60 affiliated UK trade associations (see list). For all other users there is a small fee dependent on the number of contracts being followed. Go to

“Auto-rollover contracts can offer some benefit in the form of convenience for the buyer but the main beneficiary of is invariably the supplying company.” says Alan Kennedy, CEO at PartnerSave. “The long-serving customers of these companies can lose out big time - for example existing customers are naturally excluded from all 'new customer' promotions and, especially in volatile market conditions, are often treated as mere 'cash cows'”.

And, according to Kennedy, it's not just utilities, phones and insurance where suppliers are 'trapping' businesscustomers. "The auto-renewal phenomenon has spread into numerous business areas where it catches out tens of thousands of businesses every year which get stuck with sup-optimal supply contracts and pay over the odds."

“This means that long-serving customers are effectively being penalised for their loyalty.” says Alan Kennedy. “This is hardly good business practice by the supplier and extremely irritating and expensive to faithful customers.”

The Eezi-Watch contract renewal alert service is available free of charge to members of the following trade bodies:

  • Angling Foundation
  • Angling Trades Association
  • Animal Health Distributors Association
  • Association of Play Industries
  • Association of Pleasure Craft Operators
  • Association of Professional Sales Agents
  • Association of Safety Professionals
  • Boat Retailers and Brokers Association
  • British & Irish Hot Tubs Association
  • British Association of Seating Equipment Suppliers
  • British Golf Industry Association
  • British Home Enhancement Trade Association
  • British Marine Electronics Associations
  • British Marine Federation
  • British Motor Schools Association
  • British Rootzone and Top Dressing Manufacturers Association
  • British Safety Industries Federation
  • British Sailing BS
  • British Small Boatbuilders Association
  • British Swimming Pool Federation
  • Broad Hire Boats Federation BHBF
  • Canal Boatbuilders Association
  • Club Managers Association of Europe
  • Commercial Horticultural Association
  • Engineering Industries Association
  • Engineering Industries Association
  • Entertainment Retailers Association
  • Environmental Safety Association
  • European Golf Industry Association
  • Event Supplier and Services Association
  • Federation of Garden and Leisure Manufacturers
  • Federation of Sports and Play Associations
  • Fisheries Accreditation Scheme
  • Golf Consultants Association
  • Insurance, Finance and Legal Services Associations
  • Independent Footwear Retailers Association
  • Industrial Packaging Association
  • International Association of Pet Equipment Suppliers
  • International Licensing Industry Merchandisers Association
  • Leisure Boat Builders Association
  • Marine Engine and Equipment Manufacturers Association
  • Marine Trades Association
  • Marine Leisure Association
  • Music Industries Association
  • Occupational Health Association
  • Outdoor industries Association
  • Personal Safety Manufacturers Association
  • Play Providers Association
  • Professional Anglers Association
  • Safety Distributor Association
  • Shop and Display Equipment Association
  • Single Ply Roofing Association
  • Sporting Goods Industry Association
  • Sports and Fitness Equipment Association
  • Sports and Play Construction Association
  • Superyacht UK
  • Swimming Pools and Allied Trades Association
  • Test and Certification Association
  • Textile Services Association
  • UK Golf Course Owners Association
  • Wheeled and Urban Sports Association
  • Yacht Harbour Association


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