Action Workspace Logo (photo: )
Action Workspace Logo
19.01.2013, 02:57

Office design with a difference

Author: Daisy Adams

Action Office rebrands as Action Workspace.


An expanding interior design and office refit company is set to share its secret of success.  It is rapidly adding to its list of satisfied clients by offering a high level branding consultancy so that the spaces it creates really reflect the brands of its clients and are expressive their corporate personality.   Changing its name from Action Office to Action Workspace, with a new registered mark and identity, Action Workspace has taken over three other companies and will be operational as this new entity from January 1, 2013. With offices in Germany as well as in the UK, and supported by a global network of associates, Action Workspace now employs a staff of over thirty.

Their branding manager, whose previous positions included being Design Manager for IBM UK and Head of Corporate Identity for BAA, is supported by a team of talented designers including recent graduates as well as experienced players in the industry.  This team produced their new corporate identity and all their associated literature, a service now also being offered to existing and new clients.

‘We really believe we are offering more than our competitors,’ said Ivan Holding, Managing Partner. ‘Analysing and articulating a client’s brand makes a lot of the interior design choices so much less arbitrary,’ he said. ‘The brand values form a check list against which we can ensure that all our decisions are appropriate. And we use our graphic design expertise to enhance our clients’ brands, often using exciting typographic design to express key messages.’

One of their clients, Fender UK, particularly famous for their guitars, commented that the company ‘were a fantastic choice for our new offices…taking into account our brand, the people, and the offices themselves.’

The unique skill set Action Workspace is offering its clients appears to be paying off. It now has over 1,200 clients across diverse industry sectors such as finance, education, leisure, retail, legal, transport, highways and music. 

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