In Focus

Transforming Retail

intu Accelerate is delighted to introduce seven start-up participants with big ideas from its business incubation programme.
: intu Metrocentre
intu Metrocentre


Seven new businesses with big ideas for British retail have joined forces with shopping centre owner intu by taking part in its start-up incubation programme.


intu Accelerate, run in partnership with innovation specialists L Marks, will develop new technologies and services for the UK retail market that will be piloted at intu shopping centres and online at to test the reactions of retailers and shoppers.


The start-ups working with intu for a ten-week period are BotsandUs, GoInStore, Infraspeak, Percent, Soza Health, Toky Woky and WoraPay. They were selected to take part from more than 120 applications.


Their ideas include robotic retail assistants and technologies that will improve building management or drive more customers to shops by enabling them to cut out queues.


David Fischel, intu chief executive said: “We’re working in partnership with some of the smartest minds and best talent out there to answer many of the questions facing the retail and leisure industry today. We’ve invited each start-up to show how we can do things differently at intu and they have also been given the opportunity to run live trials across our business that will test and demonstrate the potential of their ideas to shape the future of retail.

“Our aim is to create more compelling shopping experiences that make our customers smile and help our retailers flourish, and what we’re learning through this programme is helping us to achieve just that.”


Each entrepreneur is also receiving mentoring from intu and use of central London office space and they will have the opportunity to pitch for further investment once the ten-week incubation programme finishes in November.


Stuart Marks, L Marks chairman, said “The retail sector is rapidly changing and has become one of the most dynamic and disruptive industries to work in. I know this is a unique opportunity for start-ups to partner with intu and gain true validation for their product with the market leader.”

BotsAndUs creates intelligent robot assistants that guide customers around shopping destinations or stores.

GoInStore uses physical retail spaces to drive up web traffic and orders by creating live in-store video experiences for online customers.


Infraspeak makes building management smart and simple with the use of reactive sensors, user-friendly apps and powerful software.

Percent is an app that helps shoppers raise money for charity as a small portion of their debit or credit card spend is automatically donated by retailers to their chosen charity.

Soza Health offers customers health assessments and tailored recommendations to optimise their health.

Toky Woky is a community live-chat facility where customers browsing an online shop can receive real time advice from fellow shoppers

WoraPay is an app that bypasses in-store queues by allowing customers to order ahead and collect their purchases when ready


About L Marks

L Marks is a corporate innovation specialist and early-stage investor. They build bridges between large corporates seeking to innovate more quickly with young companies with disruptive technologies, products and services.

Founded in 2012 by serial entrepreneur Stuart Marks, they run bespoke start-up partnership programmes across industry sectors, supporting rapid innovation and connecting them with the best start-ups. They work with clients such as IAG, EDF Energy, Belron and BMW to identify where they believe the challenges are in their businesses and then turn these into opportunities for improvement and innovation. Each programme is tailored to deliver real solutions to the corporate partners and create real opportunities for start-up to test and grow their product with a major partner.


Intu Properties PLC

About Intu Properties PLC

intu is the UK's leading owner, manager and developer of prime regional shopping centres with a growing presence in Spain. We are passionate about creating uniquely compelling experiences, in centre and online, that attract customers, delivering enhanced footfall, dwell time and loyalty. This helps our retailers flourish, driving occupancy and income growth. A FTSE 100 company, we own many of the UK's largest and most popular retail destinations, including nine of the top 20, with super regional centres such as intu Trafford Centre and intu Lakeside and vibrant city centre locations from Newcastle to Watford. We are focused on four strategic objectives: optimising the performance of our assets to deliver attractive long term total property returns, progressing our UK development pipeline to add value to our portfolio, leveraging the strength of our brand and seizing the opportunity in Spain to create a business of scale. We are committed to our local communities, our centres support over 120,000 jobs representing about 4% of the total UK retail workforce, and to operating with environmental responsibility. Our success creates value for our retailers, investors and the communities we serve. Visit

Article Rating

Vote Data