In Focus

A Retail Focus

Axis Communications has today announced a new range of optimisation and loss prevention solutions for retailers.
Mike Strand: (Photography by Mike Strand).
(Photography by Mike Strand).

Axis Communications has today announced a new range of optimisation and loss prevention solutions that have been designed with a specific retail focus but, in highlighting entrances and exits, can reduce tailgating to secure premises more easily.


The new solutions will be marketed solely under the Axis brand, and will support retailers in two critical areas of their commercial objectives – store optimization solutions for customer understanding and revenue growth and loss prevention solutions to prevent theft.



Axis Store Optimization Solution

In its store optimization solution, Axis’ network cameras, audio products, added to business intelligence and analytics software, deliver unparalleled accuracy in terms of people counting, age and gender detection, premises occupancy estimation, and queue monitoring. The insights are delivered through comprehensive reports designed per customer needs, hosted in the cloud and available through both desktop and mobile applications.



Axis Loss Prevention Solution

In the loss prevention solution, Axis’ network cameras, access controllers, and video door stations are combined with analytics software to highlight in real-time issues and enable immediate action for example unauthorized exists, tailgating at entrances, in addition to providing a mechanism for random selection without profiling.



Axis Premises Optimization Solution

Axis Network Product examples

  • AXIS M30 Network Camera Series
  • AXIS P30 Network Camera Series
  • AXIS P8804 Stereo Sensor Kit
  • AXIS C1004-E Network Cabinet Speaker
  • AXIS C2005 Network Ceiling Speaker

AXIS Premises Optimization Suite

  • AXIS People Counter
  • AXIS 3D People Counter
  • AXIS Demographic Identifier
  • AXIS Occupancy Estimator
  • AXIS Queue Monitor
  • AXIS Store Reporter
  • AXIS Store Data Manager

Axis Loss Prevention Solution

Axis Network Product examples

  • AXIS M30 Network Camera Series
  • AXIS P32 Network Camera Series
  • AXIS A1001 Network Door Controller
  • AXIS A8004-VE Network Video Door Station
  • AXIS Loss Prevention Suite
  • AXIS Direction Detector
  • AXIS Tailgating Detector
  • AXIS Random Selector



Axis Communications

About Axis Communications

Axis offers intelligent security solutions that enable a smarter, safer world. As the market leader in network video, Axis is driving the industry by continually launching innovative network products based on an open platform - delivering high value to customers through a global partner network. Axis has long-term relationships with partners and provides them with knowledge and ground-breaking network products in existing and new markets. Axis has more than 2,700 dedicated employees in more than 50 countries around the world, supported by a global network of over 90,000 partners. Founded in 1984, Axis is a Sweden-based company listed on NASDAQ Stockholm under the ticker AXIS. For more information, please visit

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