A long-standing client contacted Michael Courtney of Michael Courtney Design (MCD) with an unusual new project.
The client’s Fortune 100 technology company had begun designing and building a “neighborhood” (campus) in Seattle’s South Lake Union neighborhood. Three new buildings were under construction, with more planned to house an eventual workforce of 27,000 new employees in a 30 square block area.
Designing a Master Plan with Easter Eggs
MCD’s first assignment was to develop a Wayfinding Master Plan to guide employees and visitors to the new buildings and retail infrastructure (restaurants, healthcare facilities, coffee shops).
The client, however, expressed two requirements:
(1) the company’s name and logo should not be used anywhere in the graphics; and
(2) “Easter Eggs” and/or delightful and interesting images and ideas should be available for employees to discover in surprising places.
Guide, Direct and Inform
The neighborhood’s urban landscape varies with new and old buildings.
MCD designed a series of directories to place in plazas and public spaces around the company’s neighborhood to help visitors and employees from all over the world find their way.
For ease of recognition and continuity across all languages, MCD recommended a consistent, cohesive design with a contemporary look and feel.
Each Directory has three panels mounted to the Directory mast.
The top panel holds directional information; center panel contains a neighborhood map and retail directory; and lower panel has the Easter Eggs – colorful photos of bicycles, crayons, bouncy balls, cranberries and more, a subtle reference to items you might buy online from this company.
With 14 buildings built or under construction and more in the pipeline, MCD used this expandable theme for new Directories as the company’s neighborhood grows.
Project Area: 30 square blocks
Open Date: Ongoing
Design: Michael Courtney Design
Fabrication: Rainier Industries