The move is in line with the Group's strategy of continually adapting its offers to meet emerging consumer trends and reinvent the customer experience.
- In-house cooking, while many competitors subcontract food preparation; in 2018 FoodChéri will invest in a new 2,000 m2 kitchen;
- An offer focused on fresh, healthy food; half the menu is vegetarian, and all ingredients are sustainable including Label Rouge meat and organic vegetables sourced from local suppliers.
Patrick Asdaghi, FoodChéri Co-founder and CEO, said:
“At FoodChéri we strive every day to develop the future of food delivery. Our commitments to cooking in-house and a streamlined supply chain have made us very agile. We don’t believe people should have to choose between quality, convenience and price and we created our offer to reflect this. Sodexo will help us expand our reach and we’re very proud of their confidence in us.”
Belen Moscoso del Prado, Sodexo Chief Digital and Innovation Officer, said:
"At Sodexo, we aim to provide an ever more tailored offering to consumers in keeping with their growing demand for meals that are both healthy and environmentally friendly. We believe investing in FoodChéri is a perfect fit with our mission to reshape and enhance the customer experience.”
Sodexo aims to roll out FoodChéri's offering throughout France.
FoodChéri is a virtual restaurant currently striving to simplify, diversify, and improve the daily meals of Parisians and those of all French people in the future. Every day, the firm offers a selection of fresh fine food dishes prepared by professional and passionate chefs and delivered to individuals and businesses, based on just three clicks to order. FoodChéri, as a French FoodTech pioneer and leader, employs 70 people and currently delivers throughout Paris and its suburbs. The firm is committed to transparency, quality and environmental principles - a first in the industry.