Five new areas of Bristol, including the city’s prominent Temple Quarter Enterprise Zone (BTQEZ) have joined a digital initiative to cut congestion for tens of thousands of workers travelling in and out of the city.
Bristol City Council will fund the extension of journey-share scheme joinmyjourney to five key areas, including the BTQEZ, which is home to more than 300 businesses ranging from IBM, Burges Salmon, Royal Bank of Scotland, and Osborne Clark.
The four other areas to join will be announced later in the year.
The free-to-use scheme enables staff to find walking, cycling or commuting companions to share their journeys, either regularly or as a one off.
More than 50,000 people across Bristol and South Gloucestershire already have access to joinmyjourney, including 30,000 who work or study at UWE, 8,000 at North Bristol NHS Trust, plus 8,000 at Aztec West Business Park.
The not-for-profit scheme is run by Bristol-based resource efficiency specialist ecosurety, and was launched eight months ago with support from the Local Sustainable Transport Fund¹ (LSTF) and North Bristol SusCom.
The BTQEZ, which is adjacent to Temple Meads train station, and includes the Paintworks development, aims to attract over 17,000 workers over 25 years.
Cllr Mark Bradshaw, Bristol City Council’s Cabinet member for transport says, “As the Enterprise Zone develops, attracting many more thousands to work in its growing high-tech, digital and low carbon businesses, it is crucial that people have better information and choice to travel to work more sustainably. Bristol’s business community is thriving, and offering sustainable transport plans benefits not only city residents, but can also help to attract new businesses who are passionate about making a positive contribution to tackling congestion and air pollution in Bristol. It’s a rea win-win.”
The map-based joinmyjourney scheme is available for Apple, Android and Window devices. Benefits include reduced numbers of cars attempting to park at business sites, lower emissions, and helping staff save money by cutting commuting costs.
Others include less stress from sitting in traffic queues, improved confidence from increased outside exercise and the option to share sustainable and safe journeys during the winter, including cycling and walking.
James Piper, commercial director at ecosurety, says, “ecosurety wholeheartedly supports sustainability. Our decision to run with this CSR project and invest significant amounts of time, money and resources underlines our commitment to our local business environment and community, as well as to our core value of striving to continuously eradicate all forms of unnecessary waste.”
¹Funding from the LSTF came to an end in 2016, with work continuing through funding from the Sustainable Travel Transition year (STTY).
About the LSTF
The Local Sustainable Transport Fund (LSTF) was launched in September 2010. The fund allows local transport authorities outside London to "build on their plans for sustainable travel measures that support economic growth and reduce carbon".
The West of England councils; South Gloucestershire, Bristol, Bath and North East Somerset, and North Somerset and were awarded nearly £30 million by the Department for Transport from the fund on two separate but integrated projects where employers, schools, colleges and universities encouraged people to try different ways of travelling. This funding was matched with £40 million from other partners.
Packages of measures delivered through the Local Sustainable Transport Fund are focussed on; supporting economic growth by reducing congestion, reducing carbon through greater use of sustainable alternatives, delivering improvements in public health through an increase in active travel, improved infrastructure and increasing transport safety. For more information visit www.travelwest.info/LSTF
About North Bristol SusCom
North Bristol SusCom is a group of major employers, located in North Bristol, promoting sustainable commuting for our 40,000 employees and 30,000 students. We are working together to influence and improve local transport provision to combat traffic congestion and reduce the impact upon our environment.
Employers involved in North Bristol SusCom include Airbus, Allianz, Atkins, Babcock, Boeing, Bristol& Bath Science Park, Cavendish Nuclear, ecosurety, Filton 20 Business Park, GKN Aerospace, Hewlett Packard Enterprise, John Lewis, MOD, NHS Blood & Transplant, North Bristol NHS Trust, NVIDIA, The Mall at Cribbs Causeway and UWE (University of the West of England).
About the Bristol Temple Quarter
Bristol Quarter Enterprise Zone was set up in 2012 and is one of the largest urban regeneration projects in the UK. It spans 70 hectares with Bristol Temple Meads station at its centre and is home to rapidly growing clusters of businesses in the creative, digital, high-tech and low carbon sectors.
Bristol Temple Quarter Enterprise Zone aims to attract 4,000 jobs by 2017 and 17,000 over its 25 year lifespan.
Bristol Temple Quarter Enterprise Zone will benefit from significant investment in infrastructure, including £21 million to improve the vehicle, cycling and pedestrian access in the area; £11m to provide superfast broadband for companies and £200 million for the citywide MetroBus scheme.
joinmyjourney is owned, operated and trademarked by ecosurety. Visit www.joinmyjourney.org for additional information.